Wondering what the SEO landscape will look like in 2021? Read on as these tips are vital if you are going to rank on Google.Zero Clicks, snippets, Voice, video, user experience, authority it’s all changing when it comes to how Google ranks your website. These tips are gold, you can thank us later! Everyone knows SEO (Search Engine Optimization) is a fast-moving industry. Google is continually introducing new technologies and
updating old ones to improve the quality of its search results.
1.Zero Click Searches are raising very rapidly.
Increased brand awareness– Because your domain name and favicon shows in the SERP.
Improved brand perception– If Google consistently pulls helpful answers from your pages, searchers may start associating your brand with being helpful.
Reaching more people– Not everything is about traffic. If you work for a non-profit or have a hobby site, reaching more people could be
a worthwhile SEO KPI.
.2. Voice Search Will Impact Search Queries
Get a Google My Business profile– Answers to questions directly related to your business, like directions and opening times, are usually pulled from here. Make sure your page loads fast- Voice search results load 52% faster than the average page. We know that page speed is important ranking factor in organic search.
3. The SEO Benefits of Long Form Content
According to our State of Content Marketing Report, long reads of 3,000-plus words get three times more traffic and four times more shares. They also achieve 3.5 times more backlinks than articles of the average length of 901 to 1,200 words. Start focusing on long-form content to achieve higher search rankings. That said, your content must maintain quality. The aim is to provide users with shareable information that keeps them engaged.
Howdy achieve this, There are 3 ways to achieve it
First, separate your content into sections with H2 and H3 subheadings to make it more scannable. Subheadings are especially important for mobile sites. Second, ensure that you link to relevant, authoritative sources with a solid authority score. Authority Score is our compound domain score that grades the overall quality of a website. The higher the score, the more assumed weight a domain’s or webpage’s backlinks could have. Third, ensure your content is easy to share. Include various sharing links at the headline and again at the conclusion so that readers can share with few click.
4. Mobile Friendliness Will Impact Search Ranking
at the “mobile usability” report in Google Search Console.
5. Video Content is Effective SEO Strategy
Google Cares About Video, Which Means We Need to Care About It, Too. Google doesn’t just look at the text on a particular page. It also scans for other types of media to see precisely what you have to offer. If your sites have a mixture of not only text but also quality visuals like animation, images anvideo, that means your pages are informative thus giving it gives a boost to your SEO efforts.Google also pays close attention to how long people are staying on your site once they finally arrive. If you have a large amount of incoming traffic, but those people all leave after just a few seconds, it stands to
reason that your content isn’t very good and they’re going elsewhere for the answers they need. Video keeps people on your site longer.
By depending heavily on video to increase the amount of time someone spends on your page, you significantly improve your bounce rate, which
helps search engines like Google and Bing boost your article to the top of their rankings!
Shoppers are twice as likely to make a purchase after viewing something like a product video than they are without engaging that content.
